In 2019 Lidl becomes one of the first movers to bring vegan food to discounters. Since then we created several campaigns, (live)shows and websites.

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Recently Lidl launched their own online cooking show "Lidls Veganes Kochstudio" on YouTube, starring Ralf Moeller and Timo Franke, hosted by Johanna Klum.

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At the same time we created and produced the new Lidl podcast "Es gibt vegan, Baby" by Johanna Klum in which the audience learns about the basics of a plant based lifestyle. Accompanied by great stars and guests.