Lidl is one of the biggest discounters in the world and market leader in Germany. In early 2020 we created a viral with the "Official Lidl Rap" which starred Lidl employee Tillmann, directed by Orkan Ce and special guest rapper Azad.

Until late 2021 the clip reached close to 4 Million clicks on YouTube and its social media campaign gained an enormous organic reach.

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Afterwards we set up a unique raffle (#RapMeinenBon) in which the users could win their personal rap song performed by Tillmann based on their receipts and a refund worth ten times their last purchase as a Lidl coupon.

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The next step for Tillmann is to become a famous rapper outside of the "Lidl World" on "The Voice of Germany".